Porsche Cyprus celebrated the grand opening of its Destination Porsche on the 25th of May 2023, with an abundance of guests. The event was also attended by official guests, from Porsche AG, the Area Director Central and Eastern Europe Mr. Yves Becker-Fahr and from Porsche Central and Eastern Europe, the Managing Director, Mrs. Irina Kauk, the Sales & Operations Director, Mr. Steffen Fleck, and the Head of Region South & East, Mrs. Anna Osterthun.
It is the fourth Porsche Centre under the new retail “Destination Porsche” concept in the Central and Eastern Europe region and amongst the first in the world. To provide customers with a full retail experience, the functional positioning and services of the existing Porsche Centre were significantly enhanced. The fully upgraded Porsche Centre Limassol will not only continue to provide convenience for Porsche owners and enthusiasts in the surrounding areas, but it also reflects the commitment of the brand in Cyprus.
The new ‘Destination Porsche’ retail concept, is Porsche’s response to changing consumer preferences and the evolution of automotive retail. Porsche stands for life dreams and for a strong community of friends and fans.
“At Porsche, we believe in a highly personalized approach. People are key to us,” says Iacovos Iacovides, Managing Director of Porsche in Cyprus. “The newly designed Destination Porsche Limassol brings this to life by allowing us to build closer relationships with our clients. The showroom has been transformed from a product-oriented to a customer-oriented location that is at the centre of the action. Communication, digitization and inspiration create and enable a warmer relationship with our customers.”
A flexible world with various themed modules
Through a variety of themed modules such as the Highlight Car, E-Performance and Certified Pre-Owned cars, Porsche creates a complete customer journey and a real “destination” for brand enthusiasts. With a sense of community being one of Por-sche’s main drivers, the relaxed and welcoming lounge area provides both customers and fans with a space and platform to connect and come together.
The newly designed Destination Porsche Limassol is located at 61, Ayios Athanasios Avenue. It includes offices and a showroom that covers an internal floor area of 1080 square metres. The sales area is divided into various modules: Highlights, Porscheplatz, E-Performance, Approved, Tequipment, Fitting Lounge and Delivery area. Digitization was given a large space here in the form of 12 touchpoints in the showroom area. Electromobility is also represented: with two DC hyperchargers and 2 AC chargers are standard here.
Destination Porsche: Inside and out
The upgrade of Destination Porsche Limassol lasted 5 months as the showroom officially opened its doors on the 15th of December 2022. The architectural concept of the building reflects Porsche’s heritage and innovation. The exterior aluminium facade creates an inviting and eye-catching atmosphere at the entrance.
All this makes Destination Porsche Limassol one of the most modern Centres in Central and Eastern Europe and a true ‘destination’ for all Porsche lovers.
A.I. Motokinisi is the official importer and distributor of Porsche cars in Cyprus, with showrooms in Nicosia and Limassol.
