Insider Business Zorbas bakeries won’t expand into coffee shop market

Zorbas bakeries won’t expand into coffee shop market

Zorbas Bakeries are the exclusive agents of Coffee Berry brand in Cyprus but the established company says it won’t expand autonomously into the lucrative coffee shop market.

The bakery company has recently opened a Coffee Berry shop at European University of Cyprus student housing’s premises but it made clear that any future similar moves will only take place where there is a real market demand.

Rumours had it that the Greek chain of cafes was planning to expand independently from Zorbas Bakeries, but a source close to the Cypriot company told Insider that this is not the case. And that whatever Coffee Berry expansion takes place it will not be autonomous but in parallel and in cooperation with Zorbas bakeries. The same source added that the cooperation agreement was solid and any autonomous moves would be meaningless.

At the same time, the new Coffee Berry shop at the University premises was described as a real opportunity. And that expansion steps to be followed will all depend on market developments carefully monitored by the Zorbas group as well as on consumer trends.

Zorbas Bakeries introduced the coffee to go concept at bakeries back in December 2016 based on the principles of 3rd wave of coffee and modern day consumer needs. Currently, there are over 50 Coffee Berry outlets nationwide, most of which are within Zorbas bakeries and at shopping malls as tiny stops.

But even though the numerous coffee players in the Cypriot market are currently making profits, Zorbas bakeries believe it’s only a matter of time before saturation comes.

As for the two Coffee Bakery shops operating at Makenzy beach and Spyrou Kyprianou Avenue in Larnaca, these are cases where Zorbas bakeries had previously an agreement with and which was subsequently respected. These coffee shops now also promote Zorbas bakeries products.

 

Read more:

https://in-cyprus.com/andreas-zorbas-the-simple-recipe-for-success/

Top Stories

Seventeen new coronavirus cases detected out of 2,465 tests

The Ministry of Health has announced that 17 new cases of the SARS-CoV-II virus were detected in Cyprus over the past 24 hours out...

Doctors stop mid-operation, dress patient in operating theatre and discharge him

Unbelievable and yet a now quintessentially Cypriot thing to happen. The incident in question is that doctors at a private hospital in Nicosia stopped...

Economic sentiment in Cyprus deteriorated slightly this September

In September 2020, economic sentiment in Cyprus deteriorated slightly as the Economic Sentiment Indicator (ESI-CypERC) decreased by 1.0 point compared to August 2020. According to...

Jiu Jitsu – Distribution for US and Canada set for November

Jiu Jitsu, the first Hollywood movie to be filmed in Cyprus under the incentive plan to promote the audiovisual industry starring Nicolas Cage, Alain...

Mainly fine weather with higher temperatures on Tuesday

Tuesday will be mainly fine with temperatures set to rise to 40°C inland, around 35°C in all coasts, and 32°C in the mountains, according...

Taste

Sheftalies

Sheftalies, a very tasty dish from the charcoal grill, are minced meat shaped into small sausages and wrapped in “panna” (suet). Panna is a...

Spicy grilled soutzoukakia

Place all ingredients for soutzoukakia in a bowl and mix well, preferably using a food processor, until well combined. Using the mixture, form cigar-shaped...

Souvlakia

Pork souvlaki: Put the meat and all the other ingredients in a bowl (not metal) and mix well. Cover the bowl and keep in...

Pastelli (Carob Toffee)

The nutritional sweet of Pastelli is made with the syrup of carob pods, produced by boiling their pulp until it forms a thick, sticky...