In an age when online marketing and social media play significant roles in informing the general public, the line between advertising and promotion may be difficult to define.
b. Search Engine Optimisation (SEO)
c. Social Media Engagement
d. Newsletter Distribution
e. Content Distribution
The trainer is Philip Ammerman. Philip is an experienced consultant and entrepreneur who has advised companies through a series of downturns as well as high growth periods. He is an avid content marketer, and his writings can be seen on the Navigator Consulting website as well as NavInvest Cyprus, NavInvest Greece and a range of other online fora and communities.
Philip is active in digital transformation and tech start-ups. He has commissioned and managed major digital advertising campaigns, either on a stand-alone basis or in conjunction with broader advertising spend. The content marketing strategy applied in this training has been successfully applied across a range of industries and sectors.