News Local Trade Ministry asked to withdraw funding for 'sexist men's jar'

Trade Ministry asked to withdraw funding for ‘sexist men’s jar’

The Trade Ministry has been asked to roll back its €20,000 funding for a sexist men’s jar after it was slammed publicly by women’s rights groups, the women’s wing of AKEL and the Commissioner for Gender Equality.

Body Jane the Men’s Jar,” a portable men’s urinal in the shape of a nude female body, was made available on the Cypriot market after it received €20,000 (from a total of €50,000) of funding from the EU’s Structural Funds in Cyprus, that is the European Regional Development Fund.

Hacienda Entertainment, the company that produced it, uses the logos of the EU’s Structural Funds in Cyprus, as well as of the Republic of Cyprus on its web page and social media pages to advertise the product.

The Commissioner’s Office for Gender Equality intervened yesterday and demanded from the Industry and Technology department of the ministry to terminate Body Jane’s funding and withdraw the €20,000 it already paid.

The product was evaluated by two Trade Ministry-appointed academic boards, before receiving approval .

According to Phileleftheros, the responsible authority will contact the Attorney General to stop the funding and claim back the money already paid.

Doros Loukaides, CEO of Hacienda, posted on bodyjane.com saying that “After knee surgery due to a skiing accident in Zermat, Switzerland, I was told to stay in bed and not move much for a week. I was handed a men’s portable urinal which did indeed limit my trips to and from the bathroom. It was a green, plastic, ugly piece of equipment. Soon after I began to walk and felt well enough to visit the bathroom.

“Even though I was a professional athlete at the time, I realised that I had developed a lazy habit. I started using the green, plastic urinal again. My girlfriend was furious and said that the urinal wasn’t acceptable in the bedroom.  That was the moment when I decided that there had to be something better than this. A product with a positive design approach. Maybe even with a touch of sex appeal if that could ever happen!”

He adds that Body Jane was “born through the personal experience of an injured skier who was appalled by the looks of the modern portable urinal,” and that he designed the jar for multipurpose use.

Besides the Body Jane Men’s Jar, the Body Jane Party Jar also exists which serves as a wine bottle.

Eleni Loukaidou, mother of Doros Loukaides and former deputy mayor of Nicosia and current DISY Municipal Councillor, told Phileleftheros that she is curious to see how the issue will develop and that she is “surprised by the dimensions it has taken.” She added that she “will talk in the end” and that “some might see the product as perversion and some as art.”

The issue has also been tabled by AKEL for discussion in the House Human Rights Committee.

Read more:

https://in-cyprus.com/news/local/commissioner-for-gender-equality-requests-briefing-over-sexist-mens-jar/

 

Top Stories

Confirmed covid patient refuses to self isolate, walks around in free Famagusta area-Dozens of people booked

  A woman from the free Famagusta area who tested positive for covid-19 did not self-isolate and was walking in a public area yesterday noon. She...

Covid-19 patients rise at referral hospital, now 59

  Covid-19 patients at the Famagusta General, the referral hospital for coronavirus have risen to 59. Four are being treated in the increased care unit for...

5 third country students employed illegally at two Nicosia restaurants

  Authorities continued a campaign to stamp out the illegal employment of third country individuals who are being exploited by Cypriot employers for peanuts. Officers from...

Mass rapid tests in Larnaca over the weekend

  Rapid tests will be taking place throughout the weekend in the city of Larnaca. The municipality informed the public that the Health Ministry had organised...

What Covid? 17 people gambling on home table booked

  Police in Paphos are investigating an illegal gambling case, with 17 people setting up in a private residence early evening yesterday. The Crime Prevention Unit...

Taste

Squash soup

Ingredients: 1 kg pumpkin, cut into small cubes, approximately 5 cups 2 medium (400g) sweet potatoes, cut into cubes, approximately 2 ½ cups 1 chopped leek, only...

Mezedes

No visit to Cyprus is complete without enjoying the traditional meal of many small dishes known as ‘meze’. This large feast, which has been a...

Prawns with fried cheese, barley shaped pasta

Put the barley shaped pasta into a small pan with salted water, bring to a boil and when tender, drain. Peal the prawns leaving...

Salmon and shrimp sheftalies

Mix all ingredients for tabbouli in a bowl and keep to one side so flavours can combine. Prepare the sheftalies: wash and soak the casing...