News Local Tourism Deputy Ministry dissatisfied with Cyprus' new image proposals

Tourism Deputy Ministry dissatisfied with Cyprus’ new image proposals

The Deputy Ministry of Tourism is dissatisfied with the proposals it has received after opening tenders for the holiday Mediterranean island’s new image, Phileleftheros reports.

That’s why it plans to open new tenders, according to  an announcement by the Deputy Ministry which also said the evaluation committee terminated the competition that had opened in March 2019.

The Deputy Ministry wanted to present a new brand name for Cyprus with a fresh logo, photos and colours at the Berlin 2020 tourism exhibition next month.

The goal of re-branding Cyprus was to bring to light the island’s unique selling points.

According to the tender document, the contract provided for a designated financial operator to provide services for the creation of a competitive brand for Cyprus and its application to all marketing activities of the Deputy Ministry.

In particular, the contractor would be responsible for the creation and preparation of all the necessary creative materials for the implementation of the new brand. As  well as for the design and production of the creative material for all the advertising and commercial activities of the Deputy Ministry.

The contractor should have been able to submit creative proposals in different languages ​​that meet the specific needs of each country.

Read more:

https://in-cyprus.com/2020-also-a-difficult-year-for-cyprus-tourism/

Top Stories

Puppy with green fur born in Sardinia

Pistachio, a puppy who was born with green fur, is seen on the day he was born on a farm on the island of...

Masks in Cyprus mandatory for all in outdoor public spaces as of Friday

Masks in Cyprus are mandatory in all outdoor public spaces - in addition to indoors - for all over the age of 12 as...

Cyprus remains on UK’s “green” travel list despite rising covid cases

Cyprus has remained in the UK Government’s “green” Travel Corridors list despite a rise in coronavirus cases on the island. This means that travellers from...

In final Trump-Biden showdown, less chaos but plenty of clashes

U.S. President Donald Trump and Democratic challenger Joe Biden offered sharply contrasting views on the still-raging coronavirus pandemic at Thursday's final presidential debate, seeking...

Mainly fine on Friday, 32 C inland

Mainly fine on Friday with local cloud developing in the afternoon inland and in the mountains. Winds will be light to moderate, force 3 to...

Taste

Squash soup

Ingredients: 1 kg pumpkin, cut into small cubes, approximately 5 cups 2 medium (400g) sweet potatoes, cut into cubes, approximately 2 ½ cups 1 chopped leek, only...

Mezedes

No visit to Cyprus is complete without enjoying the traditional meal of many small dishes known as ‘meze’. This large feast, which has been a...

Prawns with fried cheese, barley shaped pasta

Put the barley shaped pasta into a small pan with salted water, bring to a boil and when tender, drain. Peal the prawns leaving...

Salmon and shrimp sheftalies

Mix all ingredients for tabbouli in a bowl and keep to one side so flavours can combine. Prepare the sheftalies: wash and soak the casing...