InsiderEconomyPromotion of tourism through influencers and bloggers

Promotion of tourism through influencers and bloggers

The Deputy Ministry of Tourism will use bloggers and influencers as well as decision makers and foreign journalists to promote Cyprus as an ideal tourist destination.

Specifically, the deputy ministry is now reviewing expressions of interest from influencers, journalists specialising in tourism, photographers, celebrities, television crews and winners of competitions abroad to come to Cyprus as part of eforts to promote the Mediterranean island.

In addition, hospitality actions to promote investment come under the newly established directorate for project development and investment attraction – including familiarisation trips.

The deputy ministry’s 202o budget  for hospitality is €900,000, according to a note forwarded to parliament which also informs that it has allocated €19 million on specific enlightenment campaigns.

The campaigns will focus on six aspects, more specifically on the use of e-marketing, online advertising and e-brochures on specialised websites.

In addition, the official tourism website of Cyprus as well as the management of the deputy ministry’s social networking media will be upgraded.

As part of the upgrading of the Cyprus website, the operation of an electronic multimedia bank is planned as well as the upgrading of electronic maps.

The deputy ministry will also further strengthen cooperation with overseas tourism partners, including airlines.

Cooperation with foreign partners is one of the most cost-effective ways of promoting Cyprus and seems to offer the best direct tourism-related development opportunities, according to the forwarded note.

At the same time, it underlines that despite the growing trend of independent travellers, most of the tourist flow is currently channelled through travel organisers. But their mode of operation is also changing in a bid to keep up with new market trends.

The deputy ministry plans to also launch more intensive advertising campaigns at top priority markets. As well as implement Cyprus’ new tourism brand while still working on new promotional materials.

Because it firmly believes that new advertisements are necessary for the new strategy’s objectives to succeed and for the visibility of Cyprus overseas to be boosted.


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