Paphos police on Monday appealed to the public to abide by road safety rules. The appeal came hours after a new road fatality.
Policed named the victim as Kiril Kirov, 38, a Bulgarian national permanent resident of Nicosia and father of two.
The van he was driving was involved in a head-on collision with a double pick up truck on the Archimandrita-Kouklia road at around 9 am.
Kirov, who was not wearing a seat belt, was taken to hospital but succumbed to his injuries a little later.
The driver of the other vehicle, a 42 year old Greek Cypriot, was injured and has been admitted to hospital where he is in serious condition but out of danger. The 42 year old was wearing a seat belt, police added.