News Local New 'Think' campaign to stem bloodshed on roads

New ‘Think’ campaign to stem bloodshed on roads

Forty eight people have died on the island’s roads so far this year, four of them in the past week, Justice Minister Ionas Nicolaou said on Monday as he unveiled a new road safety communication strategy designed to change driving habits, particularly among the young.

Studies have shown that Cypriot drivers are hasty, impatient, careless, irresponsible and rude on the road, he told a press conference.

Nicoalou spoke of the need for a comprehensive communication strategy to raise awareness and improve road behaviour.

“Our primary aim with this new, targeted communication strategy is to satisfy the needs of modern society, focusing our action on young drivers,” Nicolaou said.

The central message of the new campaign is ‘Think’ which will serve as the umbrella for the various actions.

But he noted that the government was taking other initiatives beyond the communication strategy, including road safety classes at high school, a training school for drivers and more stringent requirements to acquire a driving licence.

It was also cooperating with NGOs such as the Youth Board to cultivate a ‘good driving culture’ and was also working on new preventive programmes modelled on those in other countries which will unveiled in 2019.

Parallel to this, there is increased policing while tougher penalties are to be introduced designed to bring reckless drivers to their senses.

“Let’s all think then that the dreams of a life may be dashed on the roads in a moment of inattention, carelessness or neglect. It is time to change mentality,” he said.

Top Stories

Turkey says it will renew offer for joint working group on S-400s to Biden

  Turkey will renew its offer to form a joint working group with the United States to look into the technical aspects of its acquisition...

Iran fires long-range missiles into Indian Ocean in military drill – media

  Iran’s Revolutionary Guards today fired long-range ballistic missiles into the Indian Ocean on the second day of a military exercise, state media reported. The drill,...

Laschet succeeds Merkel as German CDU party leader

  Centrist Armin Laschet was elected chairman of Germany’s Christian Democrats (CDU), succeeding Angela Merkel and putting him on course to run as the conservative...

Aftershock rocks Indonesia quake zone as search continues

  An aftershock hit Indonesia’s Sulawesi island today as rescue workers searched for people trapped under rubble following an earthquake killed at least 45 people,...

6 thousand positive in two weeks, almost 70% of all cases have recovered

  The first two weeks of the new year have seen almost six thousand Covid-cases, according to the latest collective epidemiological data as released by...


Squash soup

Ingredients: 1 kg pumpkin, cut into small cubes, approximately 5 cups 2 medium (400g) sweet potatoes, cut into cubes, approximately 2 ½ cups 1 chopped leek, only...


No visit to Cyprus is complete without enjoying the traditional meal of many small dishes known as ‘meze’. This large feast, which has been a...

Prawns with fried cheese, barley shaped pasta

Put the barley shaped pasta into a small pan with salted water, bring to a boil and when tender, drain. Peal the prawns leaving...

Salmon and shrimp sheftalies

Mix all ingredients for tabbouli in a bowl and keep to one side so flavours can combine. Prepare the sheftalies: wash and soak the casing...