InsiderBusinessMelco Cyprus woos Israeli market at IMTM 2020 in Tel Aviv

Melco Cyprus woos Israeli market at IMTM 2020 in Tel Aviv

Melco Cyprus presented its City of Dreams Mediterranean Integrated Casino Resort (ICR) to Israeli tour operators and other tourism stakeholders, at the 26th International Mediterranean Tourism Market (IMTM) Conference and Exhibition, which took place in Tel Aviv on February 11-12 .

Melco Cyprus also participated in an event entitled “Limassol Reborn”, which was organised by the Tel Aviv office of Cyprus’ Deputy Ministry of Tourism in cooperation with the Limassol Tourism Board. The event aimed at presenting exciting new additions to the city of Limassol that will enhance the overall tourism experience. City of Dreams Mediterranean was also represented in the Deputy Ministry of Tourism’s pavilion at the Exhibition.

Furthermore, Melco Cyprus’ Marketing Manager, Skevi Vasiliou, gave a presentation showcasing the entertainment experience of City of Dreams Mediterranean as well as the ICR’s luxurious facilities and services.

Speaking from the expo, Vasiliou said, “Israel is an important target market for Cyprus and City of Dreams Mediterranean and even though the ICR doesn’t open its doors until 2021, we believe that it is important to participate in international expos in order to raise awareness and anticipation for the project. Furthermore, we strongly support the efforts of the Deputy Ministry of Tourism and the Limassol Tourism Board to promote Limassol and Cyprus abroad and to aid the transformation to a year-round destination”.

City of Dreams Mediterranean will be located in Zakaki, Limassol. It will feature a 16-storey five-star hotel with 500 guest rooms and suites as well as MICE (Meetings, Incentives, Conventions, and Exhibitions) facilities covering 9,600 sq. metres. The gaming area covers a total 7,500 sq. metres and will include over 100 tables and 1,000 state-of-the-art gaming machines. Its interior design is based on Melco’s international luxury standards, personalised specifically for the Cyprus ICR, while the exterior design features distinct Mediterranean influences.

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