Insider Business Google searches on Cyprus tourism spike by 60% to total 100 million

Google searches on Cyprus tourism spike by 60% to total 100 million

Searches on Google about Cyprus tourism rose by 60% in 2017 to total 100 million, Orestis Andrianis,  head for travel at Google for Greece, Bulgaria, Cyprus and Malta told the Cyprus International 2019 conference in Nicosia.

He said the increase for Cyprus was the seventh largest in Europe. More than eight out of 10 (84%) of the searches were from abroad.

A total of 70% of the searches were from 10 countries, particularly the UK, Russia, Germany and Israel which mirroring tourist arrivals as 82% of visitors to Cyprus come from these countries.

Half the searches were made on mobile devices such as phones and tablets, and this should be taken into consideration by hotels and other tourist enterprises when they design their web pages.

Based on research carried out by Google, perceptions on Cyprus as a tourist destination concern its good beaches (47%), culture (35%) and friendly people (34%). Cyprus is not linked to specific activities, he added.

Nine out of 10 of people who visited Cyprus consider the sun and sea to be its biggest positive. This high rate raises concern as regards seasonality.

He said that there were 84 million searches for hotels in Cyprus and only one million for activities, a very low number compared to other destinations. Andrianis said that the search of new experiences and activities could open up new prospects for tourism and help tackle the problem with seasonality.

In his address to the seminar, deputy tourism minister Savvas Perdios spoke of the need to move from mass to individualised marketing.

He said the objective over the next few years was to focus not only on experiences but on making a visit to Cyprus memorable.

Local cuisine, the good climate and Cypriot hospitality can play a significant role he said. And he referred to the importance of Instagram as a tool to approach a larger number of tourists. Tourism enterprises should adapt their web pages in accordance with the needs of different nationalities and age groups.

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