News World Dolce & Gabbana cancels Shanghai show after "chopsticks" ad goes viral (video)

Dolce & Gabbana cancels Shanghai show after “chopsticks” ad goes viral (video)

Dolce & Gabbana cancelled a marquee fashion show in China’s commercial hub of Shanghai on Wednesday, after an online uproar over its latest fashion advertisements and what social media users called a rant against the world’s second biggest economy.

The controversy was the number one topic on the Twitter-like Weibo platform, with more than 120 million reads by mid-afternoon, as celebrities, including “Memoirs of a Geisha” movie star Zhang Ziyi, posted critical comments about the brand.

Users slammed what they called the “eating with chopsticks” campaign in which a Chinese woman struggled to eat pizza and spaghetti with chopsticks.

Some viewers were annoyed by what they considered the patronising tone of the narrator, offering lessons on how to eat with chopsticks.

Screenshots circulating online also showed designer Stefano Gabbana allegedly calling China “Ignorant Dirty Smelling Mafia” in an Instagram chat.

“We are sorry for the impact and harm these untrue remarks have had on China and the Chinese people,” the luxury fashion brand said in an online apology in Chinese on Weibo, adding that Gabbana’s Instagram account had been hacked.

Wednesday night’s show in Shanghai “is rescheduled due to reasons,” the company said. “We are deeply sorry for the inconveniences caused by it.”

But it did not specify a new date for the show.

Celebrities, such as actress Li Bingbing and singer Wang Junkai, said they would boycott the Shanghai show.

It is not the first time Dolce & Gabbana have drawn fire in China. A series of advertisements last year prompted criticism and debate social media users saying they only showed the grungy side of Chinese life.

Dolce & Gabbana did not immediately respond to a request for further comment on the issue.

The incident underscores the risks for global brands in China, where influential online citizens respond to perceived cultural slights and can have an impact on firms seeking to lure big-spending shoppers.


Top Stories

WHO pauses trial of hydroxychloroquine in COVID-19 patients due to safety concerns

The World Health Organization has suspended testing the malaria drug hydroxychloroquine in COVID-19 patients due to safety concerns, WHO Director General Tedros Adhanom Ghebreyesus...

UK to reopen thousands of shops in easing of coronavirus lockdown

Britain will reopen thousands of high street shops, department stores and shopping centres next month, Prime Minister Boris Johnson said on Monday, setting out...

Repeat positive cases ‘released’ three weeks from first diagnosis

The Health Ministry issued instructions on Friday on the release / ending of isolation for patients who tested positive to Covid-19 but are not...

Two new Covid cases in education and repatriations

Two new coronavirus cases were reported today by the health ministry, a drop from yesterday's eight, out of a total of 2128 tests, raising...

Minister: Back to school for 769 pupils with disabilities

  More than 760 children with disabilities who were told they could not go back to school when primary and lower secondary schools reopened last...


Traditional salads that will blow your mind away

This traditional salads will make you actually love salads! Cyprus may be famous for souvla and kleftiko but if you try the traditional salads with...

Honey Balls

As you stroll down Onasagorou street in the old city of Nicosia and suddenly feel the need for something sweet, follow the smell of...

Octopus with Oregano

Ingredients: (Serves 4) 1 kg octopus ½ tsp dry oregano Pepper 3 tbsp olive oil 2 tbsp vinegar or lemon juice Preparation: Clean the octopus thoroughly under cold running water. Place the octopus...

Fish meatballs

In a bowl, mix the finely chopped onion and parsley. Boil the fish, cut into small pieces and add to the bowl. Add salt...