News Local Charm offensive planned to attract third age tourists

Charm offensive planned to attract third age tourists

Cyprus is working on a charm offensive to attract higher income third age tourists, Phileleftheros reported on Tuesday.

It said that deputy tourism minister Savvas Perdios will present the national tourism strategy next month, setting out the specific timelines and actions to be taken in the next decade.

The strategy will include proposals made by Spanish consultants and tourism stakeholders.

Cyprus wants to develop special interest tourism, with emphasis also going to mountain and rural areas, health tourism, wellness tourism and tourists with mobility issues, it said.

Pensioners and third age individuals more generally will be at the focus of the strategy.

More specfically,  the strategy will target tourists over 65 who are reltively high income and can remain abroad for several weeks in winter.

The most suitable markets are the UK, Ireland, Sweden, Denmark, Norway and Finland.

The deputy ministry has looked at the demographics in Europe as well as purchasing power of  various nationalities. Studies have also focused on various forms of special interest tourism that can help deal with seasonality.

The deputy ministry’s budget includes a provision for 600,000 euro to cover the action plans of the tourism strategy, a strategic study on the environmental impact, data collection on existing and new forms of tourism and the collection and analysis of data on  tourists’ sasitsfaction with specialised forms of tourism.

Top Stories

127 new cases of COVID-19 on Wednesday

The Health Ministry announced 127 new COVID-19 cases on 21 October, out of 3,309 laboratory tests, taking confirmed infections to 2, 966. The break-down of...

Non-reversible damage to the sight of five patients operated for cataract

The damage to the sight of five out of the eight patients who were operated for cataract and presented serious complications due to infection...

Committee to prepare list of animals for pet shops; reactions

For the first time in Cyprus a list will be prepared with the animals that can be sold in pet shops, however, the issue...

Medical Association on Cyprus’ epidemiological situation

The Cyprus Medical Association is once again asking the public and businesses to make sure not to violate any protocols and to dutifully respect...

15-year-old missing since 20 October (PHOTO)

Police are looking for 15-year-old Antzel Ioannou, who has been reported missing from her place of residence in Nicosia since yesterday, 20 October. Ioannou is...

Taste

Squash soup

Ingredients: 1 kg pumpkin, cut into small cubes, approximately 5 cups 2 medium (400g) sweet potatoes, cut into cubes, approximately 2 ½ cups 1 chopped leek, only...

Mezedes

No visit to Cyprus is complete without enjoying the traditional meal of many small dishes known as ‘meze’. This large feast, which has been a...

Prawns with fried cheese, barley shaped pasta

Put the barley shaped pasta into a small pan with salted water, bring to a boil and when tender, drain. Peal the prawns leaving...

Salmon and shrimp sheftalies

Mix all ingredients for tabbouli in a bowl and keep to one side so flavours can combine. Prepare the sheftalies: wash and soak the casing...