News World Belgian designer Raf Simons joins Prada as co-creative director

Belgian designer Raf Simons joins Prada as co-creative director

Raf Simons will join Prada as co-creative director, marking the first time the Italian fashion house has hired an outsider to work with renowned head designer Miuccia Prada.

Belgian-born Simons, 52, will join Prada on April 2, the group said in a statement. He was most recently creative director at Calvin Klein and before that at Christian Dior and Jil Sander, a brand which was then owned by Prada.

After becoming one of Italy’s best known fashion houses, Prada has struggled in recent years. A restructuring drive began to pay off in 2018 when sales returned to growth for the first time in four years thanks to a new strategy aimed at rejuvenating the label by renovating shops, launching new products and boosting online sales.

But the brand is still not achieving the kind of double-digit sales growth seen at rivals like Moncler or Gucci, and the Hong Kong-listed group is often cited as a possible takeover target for bigger high-end houses.

Miuccia Prada, 70, told a news conference in Milan that Simons’ appointment was not intended to pave the way for a possible succession as Prada’s top designer.

“Absolutely not,” she said. “I like working, don’t make me older than I am.”

Miuccia Prada and Simons will have “equal responsibilities for creative input and decision making,” the group said.

“It’s a challenge, we respect each other and we will see if we go somewhere,” she said. Her husband Patrizio Bertelli, who is Prada’s chief executive, said this was perhaps the first time that two star designers would be working together.

Other new managers recently joined the group. Benedetta Petruzzo, previously at Gucci-owner Kering, has been appointed general manager at Miu Miu, Prada’s brand aimed at younger shoppers. Christopher Bugg has joined from LVMH’s top label Louis Vuitton as marketing and communication director for Asia.

Sunday’s news conference took place even as several designers, including Giorgio Armani, cancelled their Milan fashion shows as Italy scrambles to contain the biggest outbreak of coronavirus in Europe.

The health scare is set to hit revenues at luxury groups like Prada, which rely on Chinese nationals for more than a third of sales. (Reuters)

Read more:

Top Stories

Nicosia hosts Cyprus-Greece-Egypt Trilateral Summit

Nicosia on Wednesday is hosting the 8th Cyprus-Greece-Egypt Trilateral Summit with the leaders of the three countries set to discuss several issues of mutual...

Partly cloudy on Wednesday, possible afternoon showers

Partly cloudy on Wednesday with isolated showers and possible thunderstorms and hail - mainly inland and in the mountains. Winds will be light in the...

EU takes legal action against ‘golden passport’ schemes in Cyprus, Malta

The European Union's executive said it was launching legal action against Cyprus and Malta over their investor citizenship programmes, also known as "golden passport" schemes. The schemes...

Total of 152 new cases of covid-19 on Tuesday

The Health Ministry announced 153 new COVID-19 cases on 20 October, out of 4,410 laboratory tests, taking confirmed infections to 2, 839. The break-down of...

Stench in Kokkinotrimithia and Mammari due to farms and burned garbage

Citizens of Kokkinotrimithia and Mammari contacted philenews and complained that at the Kafkalla location some people threw a huge quantity of garbage and set...


Squash soup

Ingredients: 1 kg pumpkin, cut into small cubes, approximately 5 cups 2 medium (400g) sweet potatoes, cut into cubes, approximately 2 ½ cups 1 chopped leek, only...


No visit to Cyprus is complete without enjoying the traditional meal of many small dishes known as ‘meze’. This large feast, which has been a...

Prawns with fried cheese, barley shaped pasta

Put the barley shaped pasta into a small pan with salted water, bring to a boil and when tender, drain. Peal the prawns leaving...

Salmon and shrimp sheftalies

Mix all ingredients for tabbouli in a bowl and keep to one side so flavours can combine. Prepare the sheftalies: wash and soak the casing...